Resume

Jacquelyn Holland
holland.jacquelyn@gmail.com
Ontario, Canada

Summary:

Creative professional with 10 years of experience in art direction and brand design, specializing in engaging, brand-focused visuals for digital, print, and social media.

Work Experience:

Senior Brand Designer
ManpowerGroup | Remote, Canada | 2023 - 2025

  • Designed digital and print assets for ManpowerGroup and its three sub-brands (Experis, Talent Solutions, Manpower), including reports, infographics, sales decks, social media and web content, videos, and campaigns, while ensuring consistency across unique brand identities.

  • Experis 360 Campaign: Expanded a global talent attraction campaign by communicating with stakeholders, creating new key visuals, managing creative direction and production design.

  • ManpowerGroup Employment Outlook Survey Campaign: Led the design refresh and toolkit development, overseeing a freelance designer and providing creative direction to deliver assets on time.

Senior Brand Designer
Instant Brands | Remote, Canada | 2019 - 2023

  • Led branding and design initiatives for the Instant Brands family of brands (Instant Pot, Pyrex, Corelle, CorningWare, Chicago Cutlery, Visions, and Zoid) across e-commerce, website, app, email, social media, paid media, agency campaigns, and photography.

  • Provided creative direction and mentorship to junior designers, fostering a collaborative and high-performing team.

  • Developed a corporate brand identity from scratch for an employee recognition program, strengthening company culture.

  • Worked closely with stakeholders to develop the visual brand identity for Zoid, increasing brand awareness and social media engagement.

  • Directed e-commerce design strategy, contributing to the successful launch of multiple new products for Instant Pot, Corelle, and Pyrex.

Founder, Creative Director
Little North Company | Remote, Canada | 2017-2025

  • Bespoke design services for luxury, global weddings and events.

  • Expertise in custom stationery, signage, and branded collateral.

  • Expertly managed client communication, project schedules, and custom client experience.

  • Successfully designed and produced premium, luxury stationery products, sold through an e-commerce platform, marketing to an organic community of 10K followers on social media.

  • Published designs in prestigious wedding industry publications, both online and print.

Lead Photographer & Production Designer
Mango Studios | Toronto, Ontario | 2015-2017

  • Captured luxury, high-profile weddings worldwide, crafting visual narratives through photography and design.

Office Assistant & Graphic Designer
OCAD University | Toronto, Ontario | 2012-2014

  • Efficiently managed office administration in the Student Success Office while seamlessly providing graphic design support, creating innovative designs for the annual art publication and event posters.

Education:

  • Bachelor of Fine Arts, Major in Photography. OCAD University, Toronto, Ontario. 2015 

Skills:

  • Technical Skills:

    • Adobe Creative Suite: Photoshop, Illustrator, InDesign, Lightroom, After Effects, Premiere Pro, Acrobat

    • Digital and Web: Figma, SketchUp, Canva, ChatGPT, Squarespace, Shopify, MailChimp

    • Productivity and Collaboration: Microsoft Office, G-Suite, Adobe Workfront, Birdview, Air Table, Slack

    • Social Media: Instagram, Facebook, Pinterest, TikTok, YouTube

  • Professional Skills:

    • Art Direction

    • Creative Direction

    • Visual Branding

    • Graphic Design (print and digital)

    • Illustration

    • Photography

    • Video Editing

    • Motion Design and Animation

    • Creative Project Management

    • Creative Team Leadership

Personal Success:

@littlenorthplants on Instagram

  • Achieved rapid organic growth, building a community of 100,000 houseplant enthusiasts, by sharing expertise through innovative infographics featuring real houseplant examples for common problems. Featured in multiple online publications. Designed, created, and launched branded merchandise for sale online, leveraging social media..

Fun Fact:

  • I designed the wax seal that Britney Spears used for her wedding invitations in 2022.